Subwich

Client: Subwich
Date: May 10, 2016
Services: App Design
cover_phone
multi_screen

Problem Statement

The digital ordering system of restaurants should aim to help each customer order their food quickly and efficiently. The process of ordering should be optimized for time efficiency, but also should be straightforward enough so that it can be easily understood by all customers.

However, most restaurants’ current mobile apps have confusing instructions and workflow. By wasting costumers’ time, they make the company less competitive, and by contributing to a slow ordering process, they create an unfavorable brand image.

Goals

Easy-To-Use

Provide and easy-to-use and enjoyable experience of food ordering.

Customization

Features personal profile with the ability to save customized food for future reordering.

Payment Options

Customers will be able to choose whether to pay in advance or pay in store.

Competitive Analysis

Subway

Customers cannot view the menu if the store is currently closed. The application does not have the feature of saving favorite items.

Domino's

The application's graphic style is outdated, but it has voice ordering feature. The workflow is smooth although it is not visually appealing.

Burger King

The graphics are nice and bold, however, it is hard to find out how to order an item from the application. It does not support the feature of saving items for reordering.

Trend Research (Conclusion)

A lot of applications reviewed do not require customers to sign in first before viewing the menu; however, many of them do not have the feature of saving specific items for reordering in the future.

There are nice features in each application reviewed, but very little have both appealing visuals and smooth workflow at the same time. This is a place for opportunity, where food ordering can be a delightful experience.

Persona

Flow Chart

App Design

Subwich
NEW2_1
Menu_1
More_1
Find
Location_1
Payment
SignUp_1
Done

Design Document

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