Pakalimu Taiwanese Aborigines' Millet Wine Taiwanese aborigines are facing the same situation as Native Americans in USA. Their land and rights were taken from them long time ago and they are raising their voice to fight back now. I was thinking, “how can I use design to raise awareness?” Non-profit organizations often times can only reach certain people who already care about the topic. By incorporating aboriginal elements into the product design, I hope to make people who originally only care about the liquor itself curious about the story and origin of the product. This way, it opens up opportunities to reach out to audiences who wouldn’t be aware otherwise. Client: 2017 PRINT RDA winner Website: printmag.com Services: Identity / Motion / Packaging AWARD 2017 PRINT Magazine Regional Design Awards Winner of 2017 PRINT Design Regional Award Edition Editors: Debbie Millman & Zachary Petit Judges: Aaron Draplin, Jessica Hische, Pum Lefebure, Ellen Lupton, Eddie Opara, and Paula Scher Visit 2017 PRINT RDA winner gallery 00. Logotype The diamond shape symbolizes the eyes of Atayal’s ancestral spirits protecting the Atayal. The logotype came from the geometric patterns that appear in many tribes’ clothing. The diamond shape symbolizes the eyes of Atayal’s ancestral spirits protecting the Atayal throughout their whole life. The stylized A represents the mountains most aboriginals live in. The tag line is made entirely with diamond shapes which also resembles the traditional Atayal weaving patterns. 01. Atayal The Atayal is one tribe of Taiwanese aborigines. The meaning of Atayal is “genuine person” or “brave person”. The Atayal people are known as great warriors. The Atayal people are good weavers as well. Symbolic patterns and design, mainly geometric, can be found on Atayal traditional dresses. Black, red, and white are the main colors. Most of the designs are argyles and horizontal lines. In Atayal Culture, the horizontal lines represent the rainbow bridge which leads the dead to where the ancestors’ spirits live. Argyles, on the other hand, represent the ancestors’ eyes protecting the Atayal. The tattoo costume was banned in the 1880s and only three Atayals are still alive with facial tattoos. Traditionally, a girl would learn to weave when she was between ten to twelve, and she had to master the skill in order to earn her tattoo. Only those with tattoos could marry and after death, only those with tattoos could cross the Hongu Utux, the spirit bridge, to the thereafter. Once a male had come of age, he would have his forehead tattooed. As soon as he fathered a child, his bottom chin was tattooed. For the female, tattooing was done on the cheek typically from the ears across both cheeks to the lips forming a V‑shape. A female tattoo would take up to ten hours to make. Photo credit: taipics.com/ Pattern This pattern is derived from traditional Atayal clothing. The horizontal lines represent the rainbow bridge which leads the dead to where the ancestors’ spirits live. Argyles, on the other hand, represent ancestors’ eyes protecting the Atayal. The traditional Atayal pattern on a dark background is used as the paper wrapper for packaging and is introduced with a motion piece. 02. Millet Wine Millet wine is the oldest wine in Taiwan and a traditional beverage of Taiwanese aborigines. It is often used in Harvest Festivals, as a signal of harvest, as well as at any important milestone in someone’s life, such as the birth of a new baby and weddings. Millet wine is a cultural symbol, a key part of aboriginal rituals. Traditionally, people drink millet wine in a circle as an offering to one’s ancestors and to ward off evil spirits. Consuming it brings good fortune to the community. Millet wine tastes like Japanese sake but warmer, sweeter, and stickier. BOX & PAPER WRAPPER DISPLAY THE DELUXE EDITION THE REGULAR EDITION 03. Design Document 04. Applications other projects All Fine ArtGraphic DesignMotionProduct Design Pakalimu Taiwanese aborigines are facing the same situation as Native Americans in USA. Their land and rights were taken from them long time ago and they are raising their voice to fight back now. I was thinking, “how can I use design to raise awareness?” Non-profit organizations often times can only reach certain people who already care about the topic. By incorporating aboriginal elements into the product design, I hope to make people who originally only care about the liquor itself curious about the story and origin of the product. This way, it opens up opportunities to reach out to audiences who wouldn’t be aware otherwise. Client: 2017 PRINT RDA winner Website: printmag.com Services: Identity / Motion / Packaging AWARD 2017 PRINT Magazine Regional Design Awards Multigon This is a project I made out of paper for a 3D Design class. I adore the simplicity of geometric sculptures. The elegant lines and clean shapes combine to form a delicate sophistication. The process of making this sculpture was a bit confusing since there were many different ways of connecting each side. Even after marking everything, there is still a great chance that things can go wrong. Details as small as taping one side to the right or left, on top or at the bottom could change the whole plan. I used two textures in this project. One of them was to cut the paper with a dull knife from inside to create a ripping effect. The other was to tape tissues to the surface and then tear them off so that only a few thin layers remain on the sculpture. KETWORD Plane, Texture & Level Line Sandwich Farm Client: Mister Donut Date: January 8, 2016 Services: CD packaging / Merchandise design Alfred Hitchcock Film Festival Client: Rochester Institute of Technology Date: March 6, 2016 Services: Poster / Motion Graphics MAZ From the original branding to the latest development including planning stages, the work-in-progress, and the final designs and renders. All rights reserved. Website: mazsystems.com Date: 2019 Services: Product design, Design for Marketing Study Abroad Client: University of Rochester Website: rochester.edu Date: September 20, 2016 Services: Motion Graphics Subwich Client: Subwich Date: May 10, 2016 Services: App Design